New businesses now face unchartered challenges, as they navigate not only a sea of competition, but also a fiercely competitive digital marketing landscape that is ever shapeshifting. So what can your business do to break through the noise of the bustling industry around you in order to be seen?
In an article for Forbes, digital brand builder Daniel Khabie notes that “the world of marketing continues to change at a rapid pace and more than ever brands need a voice. In the past, that meant logo, tag-lines, color schemes, today this means Chatbots, Voice and Robotic customer service. Understanding your digital voice is critical to standing out.”
The long-term effectiveness of this comes through extending this brand personality into your overall customer and client experience. This will really define your core brand values and help to create trust and loyalty in your company.
Consider all avenues through which to distribute communications and marketing about your business. Different platforms and mediums will help you to reach new audiences, and covering as many as possible could give you a greater reach. Not all channels will be suited to all businesses, so it may be a trial and error process in order to really highlight which work best for you.
The more innovative your communications are, the more leads and existing customers are likely to engage, and in turn, the more you will stand out from the crowd.
Optimising your business is really a question of efficiency – what can you change to allow your business to run at its full potential? Which of your existing services or products can be produced more efficiently using existing resources? Ensuring you are running at full steam ahead with the best possible efficiency will help to make your business more sustainable.
There are undoubtedly processes within your business that could run more smoothly and effectively if they were systemised. Invest in the infrastructure around these systems – be it software or staffing, in order to support and nurture the growth of your business.
On top of this, are there things that need revisiting? Do you have a solid business plan to refer back to, with clear goals and a roadmap of how to get there?
If you’d like to learn more about these ideas and how to implement them into your business, please don’t hesitate to contact me to organise a chat – richardesau@actioncoach.co.uk.
